ARE YOU OK? begins with a simple question that carries genuine meaning. Sometimes, asking someone how they truly feel can make an ordinary day a little better. The brand uses coffee as a gesture of care, empathy, and companionship—creating a meaningful connection between the person who gives and the person who receives.
Each set holds two cups — one for the person you're thinking of, and one for them to pass to someone they care about. Care keeps travelling, without asking anyone to explain how they feel.
Choose a message and send a cup to someone on your mind.
They keep one cup — no reply required, no pressure to explain.
The second cup goes to someone they care about — the loop continues.
One box, ready to send — drip bags in four moods, a mug they keep, and a card for the words you choose.
One cup a day — a whole week of quietly checking in.
The part that stays on their desk long after the coffee is gone.
Brew. Pause. Connect. — and the words written in your own hand.
